A man flooded the comments section of a specific site, attempting to promote their online courses. This "marketing service" used the fictional account to publish the identical four-paragraph offer on different blog entries in a few hours.
That is a significant quantity of spamming in a short period! This is the equivalent of a salesperson coming multiple times in our house to try to sell us the same product with the same pitch after we said no.
Would you do such a thing to a person's face to face? No! However, this tactic is often used online, and the absurd part is that it seldom works- but people continue to do it!
In this blog post, we want to provide you with the finest available knowledge because we want to see you flourish and prosper online - in a real and honest manner. The following is a list of ten common errors writers make online and some suggestions on how to correct them quickly.
Error 1: Advertising Book to Anyone and Everyone
Advertising your book to everyone, you market it to nobody.
It may seem to be simpler or less-time consuming to keep things generic while promoting a book. However, this is the most effective method to blend in with the rest of the online activity. Particulars lead to particular individuals. Effective book marketing requires identifying and describing your target reader. Everything revolves around your ideal reader - this is critical.
Error 2: Over-Reliance on Automation Tools/Bots
To be clear, there are several excellent automation solutions available. Buffer and Hootsuite are lifesavers when it comes to publishing to your social media accounts automatically. Mailchimp enables you to automate the distribution of your newsletters. These are excellent resources to use.
Things start to go wrong when a bot or automated technology takes over or completely replaces human interactions with your readers. Utilizing a "lead generating" bot to comment on social media or blog articles automatically is not the optimal method for audience development. Indeed, it may be a significant turnoff since most people can detect when a real person does not conduct an encounter. Additionally, they put you at risk of having your social network account suspended or terminated.
Furthermore, these bots and automation technologies are costly, resulting in a waste of your resources. Investing a few minutes each day to make personal comments, like articles, and follow individuals you care about may do more for you and your book than you realize. Maintain a personal and genuine interaction - do not rely on bots.
Error 3: Spamming Your Readers
Consider the amount of junk mail you get daily - how much of it do you pay attention to? It may go straight into the shredder. Spam is referred to as panic marketing. It's spamming everyone and everyone with their book, hoping that they'll find someone interested in purchasing it.
That is an egregiously flawed approach. This is a very insensitive method of marketing your book. And it is ineffective. One of the most effective marketing strategies an author can do is put oneself in their readers' shoes. If you're concerned that it may seem spammy, consider the following: "How would I respond if I got this advertisement/promotion/social media post/etc." If you disregard it, your readers will as well.
Error 4: Using Social Media Exclusively for Sales Purposes
Yes, you should use social media for marketing your book. It would be best to inform them that you have a book available and where they can buy it. However, you will not see significant returns until you build the foundation and generate interest and trust.
If you post to social media when your book is close to publication, you will see little engagement from your audience.
Book marketing is divided into three phases: the attraction phase, the promotional phase, and the follow-up phase. You're going to spend 90% of your time in the attraction or follow-up phase, which involves engaging with readers, providing excellent material, and talking with them. Promotion begins about one month before the publication of your book and continues periodically throughout the year.
Utilize social media promotions selectively and carefully as part of your marketing strategy, in addition to your engaging content that engages your readers. It's all about maintaining a balance!
Error 5: Addressing Your Readers Rather Than With Them
We've all been in a discussion in which we couldn't get a word in edgewise, correct? You attempt to communicate, but the other continues, somewhat oblivious. It's infuriating! The same thing occurs online, and it may be a significant issue for your campaign.
Knowing how to communicate successfully with your readers all comes down to understanding your target reader. When you precisely know who you want to connect with, you can anticipate the discussions and subjects they will be interested in and participate in.
When a reader lands on your social media page, they're thinking, "What's in it for me?" What do I attain to gain by following this individual?" If you use all of your time talking about yourself, your book, or continually uploading selfies, you will fail to draw and retain the attention of your ideal reader. Consider other ways to engage your readers in the online discussion.
Error 6: Beginning Too Late
Marketing is essentially interacting with and connecting with individuals who share your interests. It is not only about the goods; it is about the people. It takes time to develop meaningful and enduring relationships with others.
The marketing process starts the moment you begin writing your book. As mentioned, the attraction phase is where you start. This is not the place to start discussing or marketing your book, but rather to establish contact with the individuals for whom you wrote it - your ideal readers.
One of the most common errors that authors or writers make is delaying the marketing process. They begin the attraction phase a month or two before their book is released, which is insufficient time to build a following for successful marketing.
Make no such error - begin immediately!
Error 7: Using Newsletter Exclusively to Promote New Book
A newsletter is, without a doubt, the most effective marketing tool we have at our disposal. Email subscribers are one step closer to making a purchase. They are your receptive audience; they are energized and prepared to listen. You must treat this group of individuals as if they were gold.
Maintaining constant touch with your newsletter readers is critical. They've provided you with their email address. They have so said, "Yes!" I'm intrigued! I'd want to hear from you more!" Thus, delivering excellent material is critical to maintaining the connection.
A newsletter is not purely promotional. To get the most out of it, you must be consistent and provide high-quality material.
Error 8: Failure to Establish a Plan
When it comes to book promotion, winging it is not an intelligent approach. Begin by establishing a goal for your book. Consider one item and then work backward to determine how you will achieve that objective. Choosing which social media platform to use to interact with new readers, the kind of material to post, and so on will not only help you promote your book and build your following but will also help you maintain your sanity.
Error 9: Attempting to Do Everything
When it comes to marketing, doing more does not always equate to more outstanding results. So many writers work themselves to the bone marketing their books. However, in marketing, less is often more.
Authors or writers are highly advised to concentrate on only one or two promotional ideas and execute them well. You do not have to do everything - particularly given that attempting to accomplish more than you should often end in none of it is very good. Perform a few things well, and you will notice an increase in reaction.
Error 10: Concentrating Exclusively on the Numbers
No such thing as a tiny audience exists. While another author may have more social media followers or newsletter subscribers than you, this does not negate the value or significance of the followers you currently have.
When we are only focused on increasing our numbers, we sometimes overlook or overlook the audience already listening to what we have to offer. No matter what size your audience is – whether it's one or two subscribers to your newsletter or a handful of social media followers – treat them properly! Inquire, get to know them, and establish a strong relationship.
Avoid overlooking the strong relationships you currently have in pursuit of the numbers you wish you had.
It is not too late to make a shift! If you recognize yourself in any of these errors, a few simple changes may make all the difference.